About Us

The Social Media Lab at the Cornell Clock Tower

For researchers in the Cornell Social Media Lab, the rise of social media presents compelling questions about the way people live, learn, work, and share online – and its impact on personal and community well-being.  Under a broad umbrella of social behavior and technology, we study linkages between behavior, impacts, and interventions, and how to leverage them to encourage pro-social behavior in the digital world. The evolving portfolio of projects includes the bystander’s role in cyberbullying, content moderation in online communities, family communication and youth connectedness, information management, privacy and power in online platforms, and mental health risks and social media. In an effort to bring research into the world, our group has been actively engaged in educational and translational effort, most recently, through the Social Media TestDrive Project aimed at improving digital citizenship skills and prosocial behaviors among young people.