Natalie Bazarova

natalie-newNatalie Bazarova studies how people communicate and relate to one another in social media. Her recent research focuses on online self-disclosure and privacy, with some of her new papers examining disclosure motivations, interpretations, language of disclosure, and its social and psychological effects. In addition to disclosure, her research interests include attributional judgments, relational processes, intercultural communication, and group decision-making. She can be reached at


Affiliated Faculty

Janis Whitlock

janis_whitlockJanis Whitlock is the Director of the Cornell Research Program on Self-Injury and Recovery. Janis has worked extensively in the area of adolescent and women’s health and possesses formal training in Public Health and Human Development. She is particularly interested in the social, cultural, and contextual factors which influence adolescent development and identity formation. She has published in the areas of adolescent connectedness to school and community and, more recently, in self-injurious behavior in adolescents and young adults.

Dan Cosley

dan_cosleyDan Cosley is an associate professor of Information Science at Cornell University who does research around human-computer interaction and social media. His high-level research goal is to build systems that leverage people’s pre-existing behavior in digital media to create new individual and social goods. He values interdisciplinary research, sees research experience as a core component of undergraduate as well as graduate education, and prefers work that makes contributions both to academia and to society more broadly. Find his website here.


Postdoctoral Researchers

Dominic Difranzo

Dominic DifranzoDr. Dominic DiFranzo is a Post-Doctoral Associate in the Social Media Lab at Cornell University. His research involves collaborating with colleagues across the social sciences and humanities to translate the tools and methods from data science, e-science and informatics to address their research needs and purposes. This includes working with a wide array of research groups and projects including large-scale social network analysis, experimental ethnography, open government data, and web observatories.  He holds a PhD in Computer Science from the Rensselaer Polytechnic Institute and was a member of the Tetherless World Constellation.

Yoon Choi

Dr. Yoon Hyung Choi is a Postdoctoral Research Associate in the Social Media Lab and also works as a lecturer at Ithaca College’s Roy H. Park School of Communications. Her research focuses on computer-mediated communication, with a focus on mediated social interactions, self-disclosure, and subjective well-being. Yoon received her B.A. in Communication Studies from Northwestern University and her M.S. and Ph.D. in Communication from Cornell University.

Affiliated Graduate Students

Samuel Hardman Taylor

Sam studies how individuals use technology to maintain their relationships. His research focuses on how communication technologies disrupt the processes that support relational closeness and interdependence among families, romantic partners, and friends. Sam is also involved in projects related to adolescent exposure to online risk (e.g. cyberbullying or sexting), digital parenting practices, and cyberbystander intervention. Sam is interested in developing computer-mediated communication research about the social and psychological effects of using of multiple communication technologies in interpersonal relationships.

Shruti H. Sannon

Shruti H. SannonShruti studies the relationship between technology and behavior through multiple theoretical lenses. She is interested in the use of new technologies and design as persuasive tools for behavioral change, particularly in the areas of privacy and healthcare. Most recently, Shruti’s research has examined how choice architecture can influence personal data disclosure online. As an extension of this work, she is also interested in exploring new governance mechanisms to address privacy issues in an age of ubiquitous computing. She can be reached at ss3464 at cornell dot edu or found on Twitter @shsannon.

Amanda Purington

Amanda PuringtonMandy studies the intersection of family and digital communication. She is particularly interested in how technology impacts communication between parents/guardians and their adolescent children, both negatively and positively, and the effect of this on adolescent development, health, and wellbeing.


Kaylee Kruzan

Kaylee KruzanKaylee studies emotion regulation and anxiety mitigation in online and mediated contexts. She is primarily interested in how new communication technologies can be used to initiate or maintain positive behavior change, specifically in the areas of mental health and wellbeing. Kaylee has explored intervention models for culminating resilience in depressed populations and is currently involved in research examining the efficacy of VR-based interventions to help individuals regulate emotion arousal and triggering situations. She can be reached at


Jessie Taft

Jessie is the Lab’s manager and research aide, overseeing the day-to-day operations of the Lab.  If you have questions about working in the Lab or think the Lab can help you on one of your projects, you can contact Jessie at


The Social Media Lab has been home to a number of talented faculty members and graduate students since its beginning nearly a decade ago. Although they’ve moved on, they’re still valued collaborators and good friends. You can read more about them, their accomplishments, and their current projects on our Alumni page.